why shina?

At SHINA, we play the game differently.
We help ambitious brands find their rhythm, build momentum, and show up with confidence.

Our toolkit: brand and marketing strategy, digital growth, and social media that actually moves people.
We don’t just plan, we build systems that deliver.

MEET OUR

FOUNDER

Karla Vuckovic

Karla is a strategist and creative operator who turns ideas into systems that scale. With a background spanning startups, sports, and global brands, she’s built her career at the intersection of creativity and execution where big vision meets measurable impact.

She’s known for her ability to see the full play: from positioning and digital strategy to social media and growth. Whether leading a launch, building a content engine, or structuring a marketing team, Karla brings clarity, direction, and a bias for action.

Having worked across the U.S. and Europe, she blends global perspective with local understanding, helping brands connect with audiences that move fast and expect more.